What is the award for?
This award is designed to recognise the skills of individuals involved in the management and implementation of marketing projects in the UK public passenger transport industry.
The judges were looking for a person who demonstrated effective thinking, implementation and leadership skills in marketing that produced identifiable results for their employer and for the general benefit of the future of the public passenger transport industry.
The Judges' Verdict
The judges were very impressed by the overall standard of entries for the marketing category, and felt that all the nominees had shown great skill and commitment to their work. It was, consequently, a difficult and very close decision.
The judges were very taken by the innovative work done by Matthew Wooll in a wide range of initiatives – covering promotion, fares and ticketing and service development. His personal commitment to the delivery of quality in operations, as well as to marketing, has contributed to the growth achieved by the business.
The judges were enormously impressed by the work done by John Everill and his team in the rebranding and turning round the company during 2008 following its acquisition from Go-Ahead. His use of humour and style in the promotional material and a solid core of customer research have contributed to this high-profile and successful project.
Louise Blyth's performance in delivering a highly successful marketing campaign for the new Cross Country rail franchise also attracted high praise. The judges felt that she had demonstrated a wide range of skills in both marketing and management, and her work was genuinely highly commendable.
Claire Johnson's was another high quality entry in this very strong field. The judges were greatly impressed by her commitment both to her work and to her own professional development, both of which have been recognised by her promotion to Commercial Manager. The campaigns she has devised and led have shown considerable imagination and ingenuity in getting the message across in a crowded urban marketplace.
Who could be nominated?
This award was open to anybody working in a marketing, sales, advertising or public relations role within organisations associated with the public passenger transport industry in its widest sense. Nominees could therefore include people working for operators, local authorities, manufacturers, consultancies or industry suppliers. Since the award is for professionals, authority members or other politicians are not eligible for this category.
... and by whom?
Anybody working in the industry, or as marketing professionals in companies or organisations working with transport operators - though the nominee’s consent to the nomination needs to be obtained and demonstrated.
Criteria and Entry Requirements
The Marketing Award will be won by the marketing professional in an operating company, local authority, partnership or other organisation that can show how the spirited use of marketing methods for which they have been responsible has achieved identiable benefits: the winning professional will have delivered a project or projects that have an outstanding quality that fired the imagination of customers.
The judging will be based on the quality of the submissions made, which should:
Terms of Entry
In order to qualify, the nominee is required to:
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